The Strat

TV Ads

DIRECTOR

CINEMATOGRAPHER

SOUND

CLIENT

YEAR

Dustin Iannotti

Tyler Fairbank

Tyler Fairbank

The Strat

2019

Overview

A Vegas icon needed a modern edge. With major renovations transforming The Strat, our mission was to create a campaign that captivated a fresh audience without alienating long-time fans of this landmark destination.


Challenges & Approach

The challenge was two-fold:


Legacy + Innovation:

How do we honor the property's past while showing off its future-forward vibe?


Sensory Overload:

So much to do, and so little ad time. We needed to convey the sheer scale of entertainment options in a way that wouldn't overwhelm.


Our approach hinged on a single question: what makes The Strat, the STRAT? Here's what we built on:


Flow as Visual Theme:

Introducing flow-motion was a strategic masterstroke, mirroring the guest's potential journey around the reimagined destination.


One Day, Your Way:

Our narrative isn't a checklist, it's a promise – from high-roller excitement to laid-back dining, there's an unforgettable experience here for everyone.


The Results

More than a slick ad, this kick-started an ongoing partnership. Here's the proof:


Buzz to Bookings:

That flow-motion technique grabbed attention – but strategic distribution amplified reach to younger audiences with disposable income.


Repeat Customers:

It's not just new faces, our work continues to support each launch within The Strat, maximizing long-term value from day one.


A Partner, Not a Vendor:

After 6 years and 15+ successful projects, we're embedded in The Strat's brand vision, ready to tackle their next evolution.


Ready to future-proof your brand's message and make every marketing dollar count?

Contact us today.

Other works

Stella Artois

Stella Artois

Digital Ads

La Strega

La Strega

Brand Story Video