DIRECTOR
CINEMATOGRAPHER
SOUND
CLIENT
YEAR
Dustin Iannotti
Marquis Marisigan
Marquis Marisigan
La Strega
2021
Overview
La Strega was hiding their light beneath a bushel of trendy marketing attempts. Our mission was to rediscover their unique appeal and craft a visual story that drew in food lovers, not just social media followers.
Challenges & Approach
This was about shifting a restaurant's entire presence:
Substance over Flash:
In a city like Vegas, it's easy to mistake loudness for luxury. La Strega deserved a visual language as sophisticated as their cuisine.
Passion into Personality:
Generic foodie trends would drown out the chef's heart. It was crucial to spotlight her dedication, not just perfectly plated dishes.
Educating a Market:
We needed to attract a discerning clientele without alienating existing patrons, proving great food needs no gimmicks.
The result
Success here tasted less like viral buzz and more like satisfied guests:
A Story Worth Sharing:
The chef's story video gave viewers a reason to care beyond the menu, earning record reach and engagement.
Foodie Respect:
High-quality photography showcased dishes on their own merits, generating organic traction among local gourmands.
Elevated, Not Exclusive:
Lighthearted reels still put the food first, creating a space where quality is the focus, not clout.
Most importantly, this new presence translated to measurable growth [include your most potent 2-3 stats here!] – and seats filled with those appreciating La Strega's heart as much as the flavors.
Ready to let your business tell its authentic story?
Contact us today.
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