Overview

Poker's biggest name jumped ship, and we made sure the whole world knew why. In collaboration with GG Poker, we orchestrated a cheeky (and massively successful) ad campaign that pitted superstar Daniel Negreanu against… his former self. The result? A viral sensation that brought GG Poker's game-changing features into the spotlight.

Challenges & Approach

This wasn't a standard ambassador announcement:

Turning Competition into Comedy:

How do you playfully roast an industry rival without seeming petty? Our focus was lighthearted jabs on outdated features.

Daniel x2:

This relied on Daniel's acting chops and willingness to poke fun at himself. High production value was also critical to sell the effect.

Substance to Match the Sizzle:

While the commercials were fun, they needed to clearly convey GG Poker's actual competitive advantage.

The results

GG Poker didn't just shake up the industry, they shattered expectations:

Viral Gold:

Each spot was the water cooler chat of the poker world, proving humor in advertising gets people talking – and clicking.

Conversions, Not Just Views:

The campaign fueled sign-ups and deposits, showing that bold creative strategies can deliver tangible ROI.

Brand with a Personality:

Our work positioned GG Poker as a fearless innovator, ready to challenge the status quo and have fun doing it.

This was the start of a fearless creative partnership. Now, when GG Poker wants to make a splash, they know who to call.

Ready to make your brand unforgettable?

Contact us today.