DIRECTOR
CINEMATOGRAPHER
SOUND
CLIENT
YEAR
Dustin Iannotti
Marquis Marisigan
Nick Andrew
WYSR
2024
Overview
WYSR disrupts the pain points of outdated HR processes. Our video acted as a proof-of-concept, visually contrasting the tedium of old-school onboarding with the sleek, streamlined WYSR solution.
Challenges & Approach
It's tough to make policies exciting. Here's how we injected urgency:
The Relatable Struggle:
Those 'first day overload' moments are universally cringe-worthy. We open here, visually echoing that overwhelm to instantly hook viewers.
It's About People, Not Tech:
While visuals of the interface are important, the spotlight stays on relieved employees and managers. This keeps it from feeling like a demo.
Data as the Punchline:
Stats about boosted retention aren't just dropped in, they're the payoff for our 'new way vs. old way' visual arc.
The result
This video isn't a passive explainer, it's a sales machine:
Rapid Results Win Trust:
"Record engagement... in only a month" shows immediacy, something HR leads desperately crave.
Empathy Drives Interest:
Testimonials aren't needed – we SEE those positive emotions on screen. This makes WYSR's promises instantly feel believable.
From "Inform" to "Inspire": Viewers don't walk away knowing what WYSR does, they feel a NEED for what it solves.
Ready to transform dry business solutions into high-converting content?
Contact us today.
Other works