WYSR
Brand Story Video
DIRECTOR
CINEMATOGRAPHER
SOUND
CLIENT
YEAR
Dustin Iannotti
Marquis Marisigan
Nick Andrew
WYSR
2024
Overview
WYSR disrupts the pain points of outdated HR processes. Our video acted as a proof-of-concept, visually contrasting the tedium of old-school onboarding with the sleek, streamlined WYSR solution.
Challenges & Approach
It's tough to make policies exciting. Here's how we injected urgency:
The Relatable Struggle:
Those 'first day overload' moments are universally cringe-worthy. We open here, visually echoing that overwhelm to instantly hook viewers.
It's About People, Not Tech:
While visuals of the interface are important, the spotlight stays on relieved employees and managers. This keeps it from feeling like a demo.
Data as the Punchline:
Stats about boosted retention aren't just dropped in, they're the payoff for our 'new way vs. old way' visual arc.
The result
This video isn't a passive explainer, it's a sales machine:
Rapid Results Win Trust:
"Record engagement... in only a month" shows immediacy, something HR leads desperately crave.
Empathy Drives Interest:
Testimonials aren't needed – we SEE those positive emotions on screen. This makes WYSR's promises instantly feel believable.
From "Inform" to "Inspire": Viewers don't walk away knowing what WYSR does, they feel a NEED for what it solves.
Ready to transform dry business solutions into high-converting content?
Contact us today.
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